2014 San Francisco, CA Vendor/Sponsor Registration Page


Below you will find all of the information you will need to become a vendor/sponsor at The San Francisco GFAF Expo on January 25-26, 2014 at the San Mateo County Event Center.

Cancellation Policy:  A $100 processing fee will be charged for any cancellations.  Cancellations received less than 8 weeks before the event, will not be refunded.

Every vendor must have a Certificate of Liability Insurance naming Gluten Free Classes, LLC 900 Ogden Ave. #132, Downers Grove, IL 60515 as an additional insured for the dates of the Expo-no exceptions!

Bring your camera and capture your booth and booth attendees.  As we continue to grow, we cannot guarantee the GFAF Expo will be able to photograph all vendors.

Due to cross-contamination concessions will be open for nonalcoholic beverage purchases only. No food will be sold.

We have a “No Solicitation Policy”.  If you are solicited at the event by companies that are a nuisance to you, please let us know and we will ask them stop and/or leave the event.


January 25-26, 2014
San Mateo County Events Center
9am – 3pm – Open to the public-Vendors must be in building and set up by 8 am each day!
Move in:  3pm – 7pm, Friday the 24th and 7am-8:30am, Saturday the 25th
Move out:  3pm – 5pm, Sunday, the 26th

Parking-Vendors will get a discounted rate of $16 for the weekend.  On Friday the Event Center will have a table set up to purchase passes.  This will only be available on Friday.  Parking, as well as unloading, is done at Gate 7 at 1346 Saratoga Drive, San Mateo, CA 94403.  Gate 7 is located right in front of Fiesta Hall and will be the main access gate for the public as well.  There will be two large roll doors during move in.  You should park as close to the entrance as possible.

Expected Attendance:  4,000

Mail registration forms to 900 Ogden Avenue #132, Downers Grove, IL   60515
Fax registration forms to 847-994-1526
Email registration forms to michelle@gfafexpo.com


Name badge deadline is 1/7/14!  Generic badges will be printed if names are not received by this date.

Payment Link for San FranciscoThere is a $125.00 Health Department fee for San Francisco payable to Gluten Free Classes. Please note the deadline is 12/16/13!

Health Department– The permit and fee need to be sent to Gluten Free Classes and we will submit all completed forms in a batch to the health department prior to the event.  The deadline for paperwork/payment is 12/16/13!  Vendors with any open samples must have a hand washing station in their booth, as well as sneeze guards.  All vendors using utensils to serve food must also have a sanitizing station in their booth.  If you have questions about this please call and ask for Elizabeth at the Health Department 650-372-6267.

Liquor Requirements- Each beer/wine vendor must use a 2oz or less sample.  Hard liquor vendors must use 1.5 oz of less sample.  You must  also pay for 1  SMEC employee (employee of liquor license holder) to be in the vicinity of where the liquor is being served. The rate is $25 and hour or $300 for the 2 day event.  Liquor vendors will be kept together and will share costs for SMEC employee.  Please contact Ronny Tompot from SMEC at 650-574-3247 X 308 or rtompot@smeventcenter.com to pay for this fee. Liquor vendors do not need to file with the health dept., but you do need a hand washing station!

San Francisco Internet & Wifi order form

Electric Order Form for SF

Ice-$15 for a 5 gal bucket

ShippingCrown Exposition is the contractor for the expo.  ABF Freight System, Inc. is the preferred shipping carrier for the expo.  They are more cost effective than UPS/FED EX if you are shipping a pallet!  Please read the following in regards to shipping for the SF show.

Sales Tax Forms-Click on New Registration under the Log In button. Then click Register a business activity with BOE. Any questions call 800-400-7115 and speak with Carlos or Rudy.  All food items sold are taxable. Once the event is complete you can file and pay your return on the same website.  If you are having register from out of state please call 916-227-6600.  have Registration ID ready.  They will have to manually enter you.

Hotel Information for San Francisco -The discounted rate is already loaded in. Enter the date under “Search for Hotel Rooms” on the left hand side to get the discounted rate. If you prefer to call please call 1-888-233-9527 and make sure to mention the group name “Gluten Allergen Free Expo” in order to get the discounted rate.
**Free parking, free internet and free shuttle to and from SFO International Airport

Here are the shuttle times from hotel to the convention center.

Friday, 1/24:  

Hotel to Expo Center:   3:00pm, 4:00pm, 5:00pm

Expo Center back to Hotel:    7:15pm, 7:45pm

Saturday, 1/25:

Hotel to Expo Center:   6:45am, 7:15am, 7:45am

Expo Center back to Hotel:   3:30pm, 4:00pm, 4:30pm

Sunday, 1/26:

Hotel to Expo Center:   7:15am, 7:45am, 8:15am, 8:45am

Expo Center back to Hotel:   3:30pm, 4:00pm, 4:30pm, 5:00pm


We will be in California, Arizona, Illinois, Georgia, New Jersey, Massachusetts and Texas in 2014. Won’t you join us?

Our Sponsors